The context layer for B2B revenue teams

We turn your sales calls into the brain your AI sells with.

Your recorded calls, CRM and docs, filed into a company brain your team owns. Outbound and content run on top of it, and every campaign makes the next one smarter.

Call recording · discoveryexample
your-company-os/filing
01 · The problem

You pay for the tools. The knowledge still lives in people's heads.

/01

Every chat starts from zero

The team pastes into ChatGPT all day. The output is generic and nothing it learns is kept.

/02

Your best rep is the playbook

What wins deals lives in one person's head. When they leave, so does the why.

/03

Calls get recorded, then ignored

Hours of buyers explaining what they need, and nobody opens a transcript.

"I've watched a company pay for Gong while nobody opened a transcript."Fractional RevOps lead · public post · 2026
Reps "spending thousands on Claude tokens."Sales leader, relayed in a public comment · 2026
02 · What we build

One brain your tools read from. Engines that run on it.

Your raw material goes in once. It's sorted into a versioned repo of what your company knows, and every skill and campaign reads from it instead of starting cold.

01

output

Tools I work with, on your accounts and your billing. I pick from your stack first. No affiliation with any of them.

Every call and campaign writes back to the brain

One real thing I built

A trigger picked from what a company's founder said, not from funding news.

In a recorded interview, Pylon's co-founder says B2B companies were starting to talk to their customers in "shared Slack channels" instead of just email. The build turns that into who to write to: job posts that put customers in Slack.

Not a client engagement and not a measured result. It uses public interviews only; a client version runs on your own recorded calls.

See the full build →

The repo I run the agency on · counted 10 Nov 2026

Commits since 29 Jul
415
Decisions logged, with the reason
236
Operating docs and knowledge files
44
Companies tracked, one file each
46
Paying clients so far
0
03 · Evidence, not guesses

Nothing counts as fact until your calls back it.

Every claim in your repo carries a status, and it only moves up when the evidence does. So your AI never sells a guess as if it were true.

knowledge/buyer-pains.mdexample

"New AEs ramp slowly because they learn the pitch from the website."

HYPOTHESISFrom the day-1 interview
PROXY-EVIDENCESeen in public buyer posts
VALIDATEDBacked by 3 of your own calls
Calls backing it 0/ 3
    VALIDATED

    Real pages from my own repo · I run the agency on the same rules

    CLAUDE.md

    One fact, one home. A number or claim is stated once, in its canonical file, with its source and date inline; everywhere else links to it.

    Never present HYPOTHESIS content to the founder as settled fact.

    objection-handling.md · O3

    "Can't we build this ourselves?"

    The quickstart is 10% of the job. The other 90% is curation taste, grounding docs against transcript evidence, wiring it into your CRM and outbound stack, and maintaining it so it doesn't fossilize.

    04 · What it does

    Work that used to start blank now starts from everything you know.

    Before the call

    Research that already knows your buyers

    A brief from the CRM, public signals and your own calls with similar buyers: which pain to open with, which objection to expect.

    skills/account-researchexample output
    Brief · Northwind (Series A, 60 people)
    signal  First Head of Sales, 3 wks ago
    pain    "new AEs learn the pitch from
            the site"
            matches 4 of your won deals
    expect  "we already have Gong"
            → objections.md#O2
    open    Ask how the new hire is ramping
    After the call

    Every call makes the system smarter

    Pains in the buyer's exact words, objections tallied, ICP notes updated, each written into the repo with the call it came from.

    skills/call-synthesisexample output
    call-northwind.md
    + pain       "we lose the why when a
                 rep leaves"
    + objection  O2 seen (7th this quarter)
    + icp        ops lead joins the 2nd call
    ~ buyer-pains.md  P2 moved up to #1
    → logged in decisions.md
    Onboarding + content

    Your best rep's playbook, written down

    New hires read the repo instead of shadowing for a quarter. The voice file lets the team write like the founder.

    foundation/example
    objections.md  8 objections · 31 calls
    voice.md       12 real samples
    onboarding.md  first 30 days, from calls
    lost-deals/    why, in buyers' words
    status: HYPOTHESIS until 3 calls confirm
    05 · How it works

    Start small. Build it in three weeks. Then run it.

    Each step is useful on its own, and you decide on the next one only after you've seen the last.

    Step 1 · 5–7 days

    Audit

    A scored read of where your revenue context lives today, plus a 90-day plan.

    • CRM hygiene
    • Call recording coverage
    • ICP clarity
    • AI usage
    • Outbound setup
    Step 2 · 3–4 weeks

    Sprint

    Your calls, CRM and docs become a repo your team owns, with 2–3 working skills on top.

    • 15–50 calls filed
    • 2–3 skills for your workflow
    • One power user trained
    • Working in 21 days, or the second half is waived
    Step 3 · monthly

    Engine

    I keep the brain current and run one engine on it: outbound or content.

    • Brain kept current
    • One engine, run for you
    • Written report each month
    • One named metric moved
    06 · Ownership

    You own all of it. I can't hold it hostage.

    I'm not SOC 2 certified and won't pretend to be. The security story is the architecture: your repo, your accounts, your keys.

    Your repo

    A private repo under your GitHub org. I'm a collaborator you can remove in one click.

    Your accounts

    CRM, Clay, sequencer and Claude run on your accounts and billing. Nothing goes through mine.

    No mixing

    One repo and one workspace per client. What I learn is method, never your data.

    NDA first

    A standard NDA, mine or yours, before I see anything.

    A good fit if you

    • Sell B2B software or a tech-enabled service
    • Record your sales calls, even a few
    • Have a team already using AI tools
    • Are founder-led or just hired a first sales leader
    • Want to own what gets built

    Not a fit if you want

    • Pay-per-lead or a list of contacts
    • High-volume, spray-and-pray sending
    • A system with no recorded calls behind it
    • SOC 2 or on-prem-only today
    • A tool to rent, not a system to own
    Dixant Puram · founder
    About · founding clients · est. 2026

    I'm new, and I say so.

    I'm Dixant Puram. archive-ark is founder-led: I do the work myself, from Mumbai. I'm taking three founding clients to start.

    No case studies yet, which is why the first step is a small, paid audit that credits toward the build if you go ahead.

    3 founding places open
    07 · FAQ

    Questions I get.

    Something else? Email me.

    Can't we just put our transcripts into Claude ourselves?

    Yes, and you should try it. Pasting calls into a chat gets you one good answer that's gone tomorrow. The work is sorting what the calls say into files your team and your AI read every time, checking them against the evidence, wiring them into your CRM and outbound, and keeping them current.

    We already have Gong, Clay and ChatGPT. Why add this?

    Those tools each hold a piece, and none of them knows what the others know. The context layer sits under the tools you already pay for, so they stop producing generic output.

    What do we actually have at the end?

    A private repo in your GitHub org with your ICP, pains, objections, voice and decisions, written from your own calls. On top of it, 2–3 skills your power user runs without me, and the day-1 metric measured on day 21.

    Does our team need to be technical?

    No. One person becomes the power user. They use GitHub Desktop and the Claude desktop app, no terminal, and I train them until they run every skill alone.

    How many recorded calls do we need?

    To start, you just need to record calls at all. The Sprint works from 15–50 transcripts. If you have fewer, the audit tells you what to capture first.

    You're in India. How does that work with a US team?

    I keep my hours on your workday. Calls run Monday to Friday from the US morning into early afternoon Eastern, and the booking page shows the times in your own time zone. All the work lives in your repo, so you can check progress whenever you like.

    What does it cost?

    It depends on the step and the team, so I cover it on a short call. The audit is always paid, and its fee credits toward the Sprint if you book within 30 days.

    08 · Book a call

    Tell me the task that burns the most hours.

    20 minutes, with me. I'll tell you straight whether a context layer fixes it. If it doesn't, I'll say so.

    Not ready for a call? Write to me.

    A question, a task you want checked, or a no-thanks. I read every message myself.